Max Koeune

As President and Chief Executive Officer of McCain Foods, Max leads a global workforce of 23,000 across 160 countries, delivering innovative, high-quality potato and snacking products. He also serves on the Board of Directors, contributing to the company’s long-term strategic direction.

Since joining McCain in 2012, Max has played a pivotal role in expanding its global footprint. He was appointed President and CEO in November 2017, following his tenure as Chief Financial Officer, where he oversaw Finance, Treasury, Tax, IT, Legal, and Procurement. He continues to champion McCain’s purpose: celebrating real connections through food that is both flavorful and planetfriendly.

With over 25 years of experience in the global consumer goods industry, Max has held a range of senior executive positions at Danone and McCain. His career has been marked by international leadership roles across France, Switzerland, Mexico, the United States, and Canada, reflecting his deep expertise in navigating diverse markets and cultures. He began his professional journey in investment banking at Barings Brothers, building a strong foundation in finance before transitioning into the consumer goods sector.

Max plays an active leadership role in the global consumer goods sector. In 2025, he was appointed Manufacturer Co-Chair of The Consumer Goods Forum,a global network of over 400 retailers, manufacturers, and service providers working collaboratively to address key industry challenges such as sustainability, health, food safety, and data transparency. He is also a board member of Pernod Ricard, a leading global spirits company listed on the Paris Stock Exchange.

He holds a Master of Commerce degree from École Supérieure de Commerce de Paris. Originally from Luxembourg, Max has been living in Toronto since 2012 with his wife and three children