Raising our game

Date: October 22, 2019

Publication Type: Articles

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Canada consistently ranks as one of the best countries in the world in which to live. Despite that, growing numbers of Canadians – young people in particular – are telling pollsters that they are uncertain or worried about their future economic prospects.

An Abacus survey last spring found that nearly 40 per cent of millennials feel worse off than their parents’ generation. From high personal debt levels to out-of-reach housing costs, there is no shortage of problems feeding this sense of uneasiness. But it is only when you talk to young men and women that you truly feel their frustration.

As business leaders, we believe it is critical to respond to this sentiment and provide reasons for hope. The best way to do that is to embrace economic policies that create secure, high-value jobs and promote sustainable growth. The decisions we make today about our economy will determine whether future generations will enjoy the high quality of life and social programs that have made Canada the envy of the world.

In today’s fast-paced global landscape, and with technologies affecting how we live and work, we cannot afford to be complacent. One of our biggest concerns is how Canada stacks up against the growing number of countries that vie with us for talent, investment, and innovation. In a recent survey of the leaders of Canada’s top 150 companies – enterprises that employ two million Canadians and positively impact the lives of millions more – 90 per cent said they were concerned or very concerned with the competitiveness of Canada’s business environment.

What can Canada do to improve its economic performance? First and foremost, we need an honest discussion about the health of our economy and the steps we need to take to strengthen our future prospects.

It is because we feel so strongly about this that we agreed to co-chair the recently launched Task Force on Canada’s Economic Future. At a time of political polarization and an increasing emphasis on short-term issues, we see both an opportunity and a need to bring Canadians together in support of smart policies and a long-term strategy that will help us raise our game.

From universal healthcare to multiculturalism and the Canada Pension Plan, Canadians have a strong track record of getting ahead of economic and social challenges and making bold decisions built on consensus. The Task Force’s objective is to continue this tradition by thinking seriously about Canada’s economic future and identifying a short list of specific, practical measures that will have the greatest positive impact for many years to come.

At the same time, we know that we do not have a monopoly on good ideas. We want this to be a collaborative and inclusive process, open to a broad cross-section of individuals and organizations – including Indigenous communities, unions, NGOs, industry associations, SMEs and startups – that share our passion for making Canada a better place.

We know that not everyone will agree on the best path forward, but everyone has a stake in the outcome and deserves to be heard – because it’s not just about the economy, it’s about Canada.

Engaging Canadians | 2018/2019 Annual Report



Chuck Magro, President and Chief Executive Officer, Nutrien Ltd.

Nicole Verkindt, Founder and Chief Executive Officer, OMX

Louis O. Vachon, President and Chief Executive Officer, National Bank of Canada

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