Dawn Farrell offers advice for women entrepreneurs and leaders: approach adversity with perseverance and endurance. In addition, she calls out organizations to do a better job at mentoring female employees. She shares her words of wisdom in a feature interview in The Globe and Mail just before her retirement as President and CEO of TransAlta.

“They want to lead in politics, they want to lead companies, and they want to lead organizations. And they can’t cut out halfway through when it gets tough. The women have to stay in the game.”

“Mentoring is great. Coaching is great. But in addition to that, we need a lot more of the senior leaders in organizations to really champion those female employees who show talent and inclination.”

Dawn Farrell, President and CEO, TransAlta Corporation