Max Koeune believes regenerative agriculture is key to solving global food security. He shares this perspective in McCain’s announcement unveiling plans for a second Farms of the Future in South Africa as part of its drive to cut carbon emissions and tackle the impacts of climate change. These farms enhance productivity while prioritizing soil health, water efficiency, the reduction of agro-chemical impacts and the introduction and preservation of biodiversity.

“This is a critical moment. The strain that global supply chains are under right now is shining a stark light on how exposed we are, with a food system that requires a radical transformation to address the challenges of our century.” 

Max Koeune, President and CEO, McCain Foods Limited