Lasting impact for future generations

Max Koeune highlights how the pandemic has put a spotlight on the global food system and how the industry must do its part to meet the challenge of climate change that lies ahead. He shares this perspective in the introduction to McCain’s 2020 Sustainability Report, which lays out the commitment to apply regenerative agriculture practices across 100 per cent of its potato acres by 2030.

“Despite the challenges this past year, we have stayed the course towards our 2025/2030 targets. As we look ahead, I have continued confidence that the work we accomplish today will have lasting impact for future generations.”

Max Koeune, President and Chief Executive Officer, McCain Foods Limited