Marissa West believes that GM Canada’s efforts to boost diversity in the workplace, including hiring more women for its production lines, has brought new energy and a fresh perspective. She shares her perspective in an Automotive News Canada podcast about GM’s latest efforts to become a leader in EV and become the most inclusive company in the world.

“The diversity that we’ve been able to attract in a variety of different backgrounds, not primarily in manufacturing, it gives us a competitive advantage”

Marissa West, President and General Manager, GM Canada