Delivering on brand purpose to help Ukranians
Dani Reiss believes businesses are in a unique position to make a difference and help those in need. His perspective was shared in Canada Goose’s announcement that it is donating over 10,000 winter garments and $135,000 CAD to support humanitarian efforts in Ukraine.
“We understand the importance of doing all that we can to help, and the unique position our business is in to make a meaningful difference. I’m so proud to see Canada Goose delivering on our brand purpose: to keep people warm.”Dani Reiss, President and Chief Executive Officer, Canada Goose Inc.
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