Greg Hicks believes that CEOs must lead by example and always strive to create an organizational culture of communication. He shared this perspective with MBA students from the Ivey School of Business during a fireside chat about leadership lessons from the COVID-19 pandemic.

“The outcome of the communication was connection … my individual purpose is to create a culture of connection.… The culture now is committed to a shared purpose, or shared objectives with respect to our direction.”

Greg Hicks, President and CEO, Canadian Tire Corporation