Canadians want to know the benefits of vaccination

Goldy Hyder connects the importance for positive messaging around vaccination with the need for the federal government to present a clear plan on travel and borders. He shares this perspective in a story by Voice of America about the lack of progress in removing restrictions on the Canada-U.S. border.

“So there’s a pivot taking place here psychologically in the minds of Canadians. And I think they’ve moved from fear to hope. And they want to know what the benefits of being fully vaccinated are. So the government’s first reaction, I think, will be timid. But I do believe that they’re going to move very quickly … because I think they’re going to realize they’re falling behind where the public mood is on this issue.”

Goldy Hyder, President and Chief Executive Officer, Business Council of Canada