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Brand Guidelines

Consistent application of our brand is key to its success. Please read through the guidelines laid out on this page before using any brand asset. To request additional assets, clairify use, or request a download code, please contact callum.smith@thebusinesscouncil.ca

Colour Palette

Blue and yellow are our primary colours. These are supported by our secondary accent colours. Never use a blue or yellow shade which is not listed above.

Typography

Wherever possible, the Business Council of Canada uses Proxima Nova in Bold and Regular weights. When not available, Helvetica or Arial are common acceptable substitutes.

Logo Usage

Our logo comes in 7 variations. Please use the English or French only variations unless in a bilingual application. Never alter, stretch, distort, or place a logo on a busy or non-complimentary background.
Never crowd the logos (allow white space around any logo application). A good rule of thumb is to take the height of the leaf emblem above the globe (in green above), and apply that amount of unobstructed white space around all sides of the logo (see illustration above).
Download this guide
Request asset code

Logo Kit

Download a variety of our corporate logos. This kit includes English, French, and Bilingual versions of the Business Council of Canada logo in .PNG and .AI file types.

This kit is available for use with permission from the Business Council of Canada. Please refer to our style and usage guidelines before publishing.

Request an access code to download. This file downloads as a .ZIP.

Download Kit

Video Kit

Download a selection of Video branding elements. This kit includes an AE file with editable compositions for a lower third, title card, chapter card, ending card, and on screen graphics along with some supporting documents.

This kit is available for use with permission from the Business Council of Canada. Please refer to our style and usage guidelines before publishing.

Request an access code to download. This file downloads as a .ZIP.

Download kit

Press Kit

Learn about the Council and how to engage. This kit includes our boilerplate, media contact, press list, and more.

View Kit

Podcast Kit

Download a variety of our podcast assets. This kit includes English, and French versions of the Speaking of Business cover art, in addition to information and links for listening and sharing the podcast.

This kit is available for use with permission from the Business Council of Canada. Please refer to our style and usage guidelines before publishing.

This file downloads as a .ZIP.

Coming Soon

Goldy Hyder

Download headshots, biographies, and additional information about Goldy Hyder, President and CEO of the Business Council of Canada.

This kit is available for use with permission from the Business Council of Canada. Please refer to our style and usage guidelines before publishing.

This file downloads as a .ZIP.

Coming Soon